The seo tools or search engine optimization tools is designed to have a good looking and user friendly website. It is the process of improving the volume or quality of traffic to a website. If you have an unorganized website, your viewers or visitors may find it hard to read your articles and the tendency is that they may never visit your site again.
If the content of your website is good and you happen to achieve a good looking site, the possibility is that you may have a chance to be the number one most visited site. This will also make your site popular and you will be viewed by many.